Ship a three-thousand-word landing page

The decision

Publish a ten-section landing page that answered every objection a buyer might raise, in full, with the real numbers.

Why, at the time

The product asks people to hand over their email and trust a ledger. Honesty in that much detail felt like the differentiator.

What happened

Roughly half the page’s height was objection-handling placed before any reason to want the product, and the section that makes anyone want it sat at sixty-five percent scroll depth. Cut by forty-seven percent the following day, with the detail moved to a second page rather than deleted.

Lesson

The problem was never the length. It was answering questions the reader had not asked yet.

Every entry in this ledger is real and was checked against the commit or migration that carries it. Want to keep your own this way? Start with the free decision log template.